Choosing A Domain Name For Your Law Firm
Choosing a domain name is an important decision when setting up your website. The domain you choose has far reaching implications extending from your visibility in search results to your use of the...
View Article5 Places On Your Law Firm Website To Add ‘Calls To Action’
If you have a law firm website you are using to drive in new leads and revenue, it’s important to make sure you are maximizing conversion on the site. In other words, you need your visitors to call,...
View ArticleLegal Services Consumers & The Internet
In a recent post at SEOmoz, master inbounder, Rand Fishkin made some excellent points on how the internet has changed how people shop for men’s clothing. Since Rand did such a nice job articulating the...
View ArticleThe Role of the Web and Word of Mouth Referrals
If you ask most lawyers about their best source of new clients, the overwhelming majority will answer “word of mouth referrals.” Which makes sense. A lawyer develops a relationship with her client,...
View ArticleABA Law Practice Magazine Highlights NOV/DEC 2011
I just finished checking out the NOV/DEC 2011 edition of the ABA’s Law Practice Magazine. I wanted to take a hot minute to share my take on some of the highlights. First up, Essential Do’s and Don’ts...
View ArticleAre You A Gorilla or a Guerrilla?
Gorillas are the largest extant species of primates. Adult males, also called silverbacks, range in height 1.65–1.75 metres (5 ft 5 in–5 ft 9 in), and in weight 140–200 kg (310–440 lb). Occasionally,...
View ArticleOn The Florida Bar Guidelines for Networking Sites Approved by The Standing...
Silly. Child-like. These are just a couple of ways The Florida Bar Guidelines for Networking Sites Approved by The Standing Committee on Advertising have recently been described. And as I wrote in...
View ArticleHow Lawyers Should Approach Working With Web Designers
I read this terrific article yesterday on How To (and not to) Work With A Designer. The article is chock-full of good advice that really hit home for me based on my experience working on web design...
View ArticleLeave a Review, Win a Prize!
If attracting visitors from local search results is part of your legal marketing strategy, you probably know the importance of acquiring positive reviews on your Google+ Local Pages. Which may lead...
View ArticleDeveloping Content Assets for a Law Firm
Making great stuff for the web is becoming more and more central to business development. Effective content assets speak to an audience at varying stages of the business development process. In other...
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